Have you ever wondered why networking feels so… icky and yet so necessary?
In this episode of The Art of Badassery podcast, host Jenn Cassetta sits down with keynote speaker, networking renegade, and author of This Sh!t Works, Julie Brown, to blow up everything you think you know about networking.
Together, they dive into why traditional networking makes people cringe, how human-centric connection actually creates real opportunities, and why being unapologetically yourself is the ultimate career advantage. Julie shares her unexpected path from the construction industry to becoming a sought-after speaker, along with how a challenging childhood shaped her grit, resilience, and no-BS approach to success.
Expect laughs, real talk, and plenty of mic-drop moments, plus practical advice you can actually use. If you’re ready to ditch the awkward small talk and build relationships that actually move the needle, this episode proves one thing: authentic connection isn’t just powerful… it works.
Listen to the episode here
Watch the episode here
Meet Julie Brown
Julie Brown isn’t your typical keynote speaker. She’s a transformational leader who redefines how people perceive and engage in networking. Authored the popular book “This Shit Works,” Julie emphasizes that genuine connections are the cornerstone of success.
The Journey: From Construction to Keynote
Julie’s journey is as inspiring as her insights. With roots in the male-dominated construction industry, where only 10.6% of employees are female, she carved a niche for herself by focusing on relationships rather than solely on technical knowledge. By establishing heartfelt connections, Julie transitioned from being a successful business developer to launching her own consultancy, ultimately leading her to become a full-time speaker.
Key Takeaways from the Episode
- Human-Centric Networking: Julie and Jenn stress the importance of connecting beyond professional credentials. Networking should stem from genuinely understanding and liking individuals for who they are, not just their job titles. It’s about building relationships before business.
- The Power of Being Yourself: Julie encourages embracing your authentic self. Whether it’s including personal stories or humorous taglines, being genuine can spark curiosity and deeper connections.
- Networking is About Giving: Instead of approaching networking with a “What’s in it for me?” mindset, consider what you can offer to others. This approach nurtures genuine relationships and opens doors for unexpected opportunities.
Tips to Make Networking Less Icky, More Human
Find Common Ground: Focus on finding similarities with those you meet, like interests or shared experiences, which can serve as the foundation for a stronger relationship.
Long-Term Perspective: Networking is a marathon, not a sprint. Relationships grow over repeated interactions. Aim for meaningful conversations that can unfold naturally over time.
Utilize Your Existing Network: Leverage the power of the network you already have. Ask your current connections for introductions to expand your reach.
Participate Actively in Events: Engage genuinely in events and discussions. This doesn’t just refer to physical events but includes being active on platforms like LinkedIn, where you can share insights and connect thoughtfully.
Final Thoughts
The episode concluded with crucial reminders: Send that handwritten card, host that cocktail party, and step out into the world. People need people, and there is immense power and opportunity in connecting authentically. Networking doesn’t have to be removed from humanity—it can be inspired by it.
Whether you’re an emerging professional or a seasoned entrepreneur, embrace these learnings from Julie Brown and Jenn Cassetta to elevate your networking experiences. Remember, networking isn’t merely about who you meet but how deeply you connect with them.
Important Links
- LinkedIn – https://www.linkedin.com/in/juliebrownspeaks/
- Website – https://juliebrownbd.com/speaking/
- Book – This Sh!t Works – https://juliebrownbd.com/book/
- Subscribe to Jenn’s newsletter so you never miss an episode
- Book Clarity and Connection by Yung Pueblo
- Burnout to Badass
- The 6 Habits Of High Performance With Jenn Cassetta – Past episode
- Art of Badassery Retreat
- Art of Badassery Newsletter
About Julie Brown
Julie Brown is a sought-after speaker, networking expert, and business strategist who brings both strategy and sparkle to every room she enters. Author of This Sh!t Works: A No-Nonsense Guide to Networking Your Way to More Friends, More Adventures, and More Success and host of the This Sh!t Works podcast, Julie teaches women how to cultivate genuine connections, build powerful networks, and advocate for themselves unapologetically. Her mix of laugh-out-loud storytelling and deeply actionable advice stems from over 25 years in the AEC industry—where she’s helped thousands of women grow their influence, impact, and confidence.
Learn more about Julie Brown at https://juliebrownbd.com/
